With a unique offer based on domestic products of high quality, Bodega La Andaluza has started its national expansion this year with the aim of achieving ten establishments in the next six months. Diverse customers, authentic flavours and a real image of the South, are the key points.
The Company owns five establishments in Seville and Huelva, three franchisees and soon will open two new premises. In 1987, was the opening of its first establishment based on the popular traditional cuisine. Following Hence, Bodega La Andaluza was spreading elsewhere in the spanish capital and nowadays it has four establishments there.
With a business based on the quality of the raw materials, a kitchen that uses top quality food and a wine list that consists of a selection of the best wines of the region and the rest of Spain, Bodega La Andaluza has become a different business concept in its sector. Not in vain, it offers a differentiated and attractive image based on the culture of Andalusia. This is what entrepreneurs who come to Bodega La Andaluza can find in their establishments.
Facilities for the franchisee
Now, the traditional flavour of Bodega La Andaluza has joined modernity thanks to the innovative system introduced by the Head Office, which allows the franchisee to manage the kitchen with great ease, and the latest technologies that are used for optimal management of restaurants.
The Head Office has a team of specialized chefs who prepare the recipes and simplify their preparation and presentation. Thus, the franchesees do not depend on professional chefs, which implies a significant savings.
The "Tapas" cult
Bodega La Andaluza participates in the culture of tapeo, and offers from the more developed flavour of hot dishes and stews, until the simplest preparation of the cold and light snacks. The Andalusian cuisine is known mainly for its "tapas". A widespread custom in Andalusia that has become a very peculiar feature on its character and cultural ritual.
Research and development
The Franchise Head Office investigates on an ongoing basis to develop dishes that are part of the Bodega La Andaluza menu to offer along with the usual flavours, new dishes adapted to the demands of its franchisees, as well as optimizing the quality - price of each recipe. In this respect, the menu, composed of traditional recipes elaborated with premium quality products, mostly with designation of origin, selects traditional dishes from different localities of Andalusia. The wine list of Bodega La Andaluza stands out for its unique selection, always following its philosophy of providing the highest quality at affordable prices.
What the Franchise network offers
The franchise chain Bodega La Andaluza, offers everything necessary so that the franchisee can manage the business with ease and obtain, in this way, the greatest return. Therefore, since the beginning of the activity, customers receive personalized advice on legal, financial, logistics, information technology, marketing, and training. The Head Office passed on to its franchisees the' know how 'acquired after many years working in this sector.
Benefits
The franchisee benefits from the economies of scale obtained by the Purchasing Department of Bodega La Andaluza. This way, franchisees become part of a group where each of them participates in the overall growth, so that they can benefit from the agreements reached at the national level.
The offer
- Image and differentiated product on the market: You can gain market share in a practical and quick way.
- Reducing costs in purchasing from suppliers, thanks to the agreements signed at the national level through the Franchise Head Office.
-Risk reduction, as it is successful business concept which has been insured and tested, and because the Central Franchise supports the franchisee at all times through personalized assistance in all areas.
- Control and supervision of the Franchise Head Office: no experience required.
- Territory rights, according to the population and market expectations.
- High profitability: business that works at all times and offers breakfasts, tapas. Then in the afternoon, coffee and soft drinks, and nights, dinner and diverse drinks, wine, etc.
- Increased revenue: Adaptation of 'tablaos' or Flamenco stage on the premises to give added value to this type of Bodega.
- Architectural model project, with construction plans and quality manuals for the proper adaptation of the corporate image, as well as the construction supervision.
- Training plan: before, during and after the opening, with theoretical and practical training, and support in the establishment in the early days.
